Start here: getting started guide

This guide is the recommended order for setting up ATRAY. There are five steps, and you can stop and pick up wherever you want - whatever is already done stays saved.

Before you start, create your account at studio.atray.app. It takes less than a minute.

Step 1 - Connect your channels

This is how ATRAY publishes and talks for you.

Under Social networks, connect your Instagram with your Facebook login. The profile has to be a Business or Creator account and be linked to a Facebook Page - that's what Meta requires to publish through the API. You can connect more than one account.

If you also want to talk to customers on the platform, connect WhatsApp under CRM. Your conversations start landing in the ATRAY inbox.

Details and troubleshooting: Connect Instagram and WhatsApp.

Step 2 - Fill in My business

Under My business, describe what you sell, who you sell to, and the tone you speak in.

This is the step that changes the quality of the results the most: this is the context the AI uses to write copy and generate images that sound like you, instead of generic content. The profile is also required to create campaigns.

Details: My business: your brand profile.

Step 3 - Build your knowledge base

Under Knowledge base, create pages with your business information: catalog, prices, delivery times, policies, frequently asked questions.

It does two things: it gives permanent context to the AI agent that serves your customers, and it publishes a public help center, with its own link, for the people who buy from you.

Details: Knowledge base.

Step 4 - Turn on the AI agent

Under CRM > Agents, create the agent that answers your customers on WhatsApp. Define its role, connect the knowledge base as a source and choose which account it works on.

Start with the agent inactive, send a few test messages, adjust the instructions and only then activate it. Details: AI agent on WhatsApp.

Step 5 - Create your first content

Now the fun part.

Under Campaigns > New campaign, set a name, goal, theme and a short context. The AI generates the posts, with image, caption and hashtags aligned with your brand. If you'd rather start smaller, create a standalone post under Posts.

Before publishing, use the Feed preview to see how your profile will look. Then just schedule it: ATRAY publishes on its own at the set time.

Details: Create a campaign with AI, Standalone posts and Schedule and publish.

Done. What now?

With the five steps done, the platform works on its own: it generates the content, publishes it on time and answers the customers who show up.

Head back to the Help center for the full guides on each area, or talk to us on WhatsApp.